There's a virtual graveyard of PDFs living on most of your audience's computers, most of them never even opened.
It's painful to spend time creating valuable content that's never consumed!
When you put content into an audio format, you make it SO much easier for your audience to consume — and when it's easier to consume, most people actually do :)
Think about it…
Downloading a 50-page ebook and finding the time to sit in front of your computer and read it…?
No, thank you.
Clicking a link on my phone that opens up the podcast player you already use, and then tuning in while you go about your day getting stuff done…?
And it’s not just easy for your audience. It’s easy for YOU, too!
What content do you already have, whether written or video, that you could easily turn into audio? We’re talking blog posts, old newsletters, video courses, speeches you’ve given, or that folder of Facebook lives that are just sitting there.
You can take that **already existing** content you’ve created, and turn it into a format that your busy audience would be WAY more likely to enjoy.